The science behind how filters help a shopper.

The internet is a shopper’s best friend with colorful category shelves, jaw-dropping deals, and personalized slogans. In this ocean of products, one thing can make or break an average user’s shopping experience. An efficient search and filter criteria.

In this User Experience Run, we are going to crack the code on how filters save the day in E-commerce, Food delivery, Job Boards, and Real Estate websites, and how designers can adopt similar filters to best the UX.

What is a Filter in UX Design?

Filters help users to easily navigate through many options and narrow down the list to…

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A UX design studio that creates human-centric products.

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